Scaling an ambitious brand with cross-channel creatives celebrating a spirit of adventure
Challenge
Building on their success as a growing brand who had recently closed a crowdfunding round, our challenge was to scale their e-commerce revenue while building a brand that would stand the test of time.
Approach
We repositioned Marloe's campaigns around their product, a sense of adventure and stories. Our strategy for creative was a mix of tactical images, compelling video assets and slick messaging that created desire for their products. This was backed up with campaigns across search and shopping to round off the bottom of the funnel.
Result
Pollenary helped Marloe Watch Company achieve 115% profit growth, ensuring that Marloe Watch Company hit their sales goals and built on the momentum their brand was building. We saw especially strong results on the video assets, which generated profit growth.
